Understanding your customers' behavior and preferences is crucial for online business success. Site search and collection analytics provide valuable insights beyond what products and keywords shoppers seek. These takeaways undoubtedly allow you to optimize your website's functionality, improve your offerings, and enhance the customer experience while increasing sales.
Most marketing strategists focus on driving traffic towards their websites. But does a higher traffic count mean a higher conversion rate? The average website conversion rate is a mere 2.35%, whereas the top 10% of websites have a relatively impressive conversion rate of 11%.